1. Post too many times a day on Facebook
This could be also represented as spamming their Facebook fans which shouldn’t be done by any means.
Posting too many times a day should be different for brands and media companies.
The recommended average of posting would be once a day for a brand (or 2 – 3 times exceptionally if you have a very good announcement).
For media companies, the threshold that fans can endure is much bigger, typically in the range of 6 – 12 posts per day.
2. Posting the same content again
Reposting - though sometimes recommended by social media marketers, it is not a recommended thing to do. Never repost the same content – and if you have to, make sure that it is always with a new twist.
3. Arguing with your fans
Well, we all know the Nestlé Kitkat case by now, be very careful while trying to argue with your fans.
4. Delete negative comments
Another Kitkat sin, but also of many other companies - instead of deleting, set rules of how to manage negative comments.
5. Posting too often (close to each other)
This is different from #1. Posting too many times. Even though you might post just twice a day – a common mistake is a social media manager comes in and launches these posts 2 minutes from each other. Saving time? Yes, but lowering the social engagement rate of the page.
6. Posting one type of content
We know you have that website, and you might have KPIs that are aimed at driving people to your site (change them!), but fans are not interested to see only links from your company - we are sure they`d love to see images, status updates, etc.
7. Posting without descriptions
Minor thing – sometimes you just feel like posting that link, photo, or video on Facebook, but you don`t put a description in the actual status update, so the status update doesn’t provide any additional information.
8. Not responding to your fans
This is a big mistake. Facebook is a 2-way communication, make sure you connect with your fans and engage in conversations on your Wall.
9. Responding too slow to your fans
Fans don`t only expect you to respond. When you call customer care, you also expect a response quite quickly. We suggest in this case companies try to get their average response rates to under 6 hours in the first phase .
10. Not using Facebook landing tabs
Every week from now on, we will put a list of the top brands that do these mistakes the most, and also detect some of the best ones.